Case Studies

Real problems. Practical solutions. Tangible outcomes.

At Artha Dhaara, we don't just advise—we build, restructure, and scale alongside our partners. Here's a snapshot of how we've helped founders unlock growth and build fundable, scalable businesses.

1

Marketing Mix Modelling for FMCG Growth

Challenge

A fast-growing FMCG brand lacked clarity on which marketing channels were driving revenue.

Solution

We built a comprehensive Marketing Mix Model by aggregating data across digital, retail, and ATL channels. Using multivariable regression analysis, we quantified the impact of each marketing input on topline growth.

Outcome

The client gained actionable insights to optimize spends, reallocate budgets, and significantly improve marketing ROI.

2

Global Business Development Strategy for a Mining Tech Firm

Challenge

The company needed a structured GTM plan to expand globally and identify the most lucrative partnerships.

Solution

We mapped the entire mine-to-market value chain globally and built a detailed GTM strategy. Through rigorous research and outreach, we identified and engaged key stakeholders across the value chain.

Outcome

Two strategic deals were closed as a direct result of our interventions, creating a global beachhead for the company.

3

Recruitment & Culture Building for a Scaling Startup

Challenge

A startup moving beyond founder-led operations needed a strong cultural foundation and hiring framework.

Solution

We conducted deep-dive workshops with the founders and team to identify core values and operational ethos. We created a culture manual and recruitment playbook for the first 50 hires.

Outcome

A values-aligned team was built, with structured hiring and clearly articulated cultural norms—laying the foundation for sustainable growth.

4

Fundraise Enablement for an Animal Husbandry Startup

Challenge

The founder was executing scattered initiatives—app development, R&D— without investor alignment or focus.

Solution

We worked closely to refocus the vision on building a production facility. We shut down distractions, built a two-year equity roadmap, a 10-year financial model for bank funding, and a compelling investor deck.

Outcome

The startup raised ₹30 lakh in grants and began conversations with multiple angels and VCs.

5

Greenfield Fundraise for a Polymer Manufacturing MSME

Challenge

An established entrepreneur wanted to launch a greenfield manufacturing plant but was looking for validation and capital structuring.

Solution

We validated the thesis, refined assumptions, built a robust financial model, and structured the equity and debt components of the raise.

Outcome

The business is now investor-ready and actively raising ₹20 crore to build the facility.

6

Export Market Entry for a Niche Pharma Equipment Maker

Challenge

Despite strong domestic demand, the company had no international sales due to lack of GTM focus, marketing know-how or resources

Solution

We are developing their GTM engine—setting up a sales and marketing team, building outreach systems, and launching their export presence.

Outcome

Pilot exports have begun. With consistent execution, the company is targeting Rs 50 crore in international revenue over the next 3 years.

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